This keynote takes a look at seven digital marketing trends that need to be on your radar…

What's next in digital? - Nick Westergaard

Nick Westergaard

With over a billion users on Facebook and half of U.S. teens creating and consuming content on Snapchat, it’s safe to say that social media and new forms of content continue to dominate our marketing. As new networks emerge and existing platforms add even more features, it’s easy to get overwhelmed by all of these rapid shifts. This insightful and engaging keynote takes a look at seven digital marketing trends that need to be on your radar, what they mean, and what you can do to be ready for them.

Nick Westergaard is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes — from small businesses to Fortune 500 companies to the President’s Jobs Council. Nick is the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.

Dialogue and roundtable discussions about:

Data = people. Honouring the personal customer journey

We are living the era of a customer. Consumers demand personalisation and marketeers get results with that. Why so often the communication fails if we have all the knowledge and tools? This roundtable provides an exclusive opportunity to discuss about these matters and more.

Moderator Jason Baskaran, Account Director, APSIS

How amazingly effective marketers leverage basic data to make a huge impact…

Insights 2 Impact - Andrew Davis

Andrew Davis

In today’s market we can measure, track, and record almost everything. We have access to customer and client information like never before. We’re swimming in data. Here’s the problem: data is a liability and information is a commodity. What separates you from every other business on the planet is the insights you leverage. Insight is an asset.
In this hour-long keynote address, former agency executive Andrew Davis will show you how brilliant brands have turned simple data into amazing insights. He’ll show you how consumer brands have leveraged simple data points to transform their sales. You’ll learn how B2B companies are using the data they don’t own to inform their email marketing strategies. You’ll even learn how one brand turned their unsubscribe link into their most valuable competitive insight.
You’ll walk away with the three simple secrets to driving demand by asking the right questions. You’ll leave reinvigorated and ready to start looking for the correct insight instead of swimming in a see of information.
Are you ready to turn insights into impact?

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before co-founding, building and selling a thriving digital marketing agency, Andrew Davis created programming for local television, produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He has marketed for tiny start-ups and Fortune 500 brands. In 2016, Davis founded Monumental Shift, the world’s first talent agency for marketing thought leaders.

Dialogue and roundtable discussions about:

The rapidly evolving technology landscape

The number of channels and technologies available for us as marketers are increasing rapidly from year to year. How do you keep up with the trends and the never ending evolving technology landscape? This roundtable discussion is about which channels are the most important for you as a marketer and how you approach new channels and technologies.

Moderator Mikael Bergkvist, Professional Services Consultant, APSIS

Dialogue and roundtable discussions about:

Joining forces of marketing and sales

The sales funnel is no longer relevant for most organizations. As buyers are changing, we as sellers and marketers need to change along. How organizations define new joint goals for cooperation of sales and marketing and what responsibilities they should have? How to face challenge but also the opportunity of the change and how to measure success?

Moderator Mattias Vig, Professional Services Consultant, APSIS


Dialogue and roundtable discussions about:

Privacy & Marketing – GDPR knowledge sharing

In today’s digital era marketing is dependent on and driven by data. Meanwhile, personal data processing is becoming further regulated with the GDPR’s applicability from 25 May 2018. This roundtable discussion will give the attendees a chance to discuss and share their experiences regarding the legal and ethical aspect of privacy and data-driven marketing in light of the GDPR.

Moderator Anders Hilmansson, Interim CFO (fmr Legal Counsel), APSIS

Targeting inactive customers at the right time to increase conversions

Data-driven marketing

In this workshop, we will discuss how to break down the “constant bombardment” of a classic digital strategy, to using the right message at the right time to both increase conversions and reduce the money spent on marketing. This will not be a hands on training.

This workshop suits best for marketers planning to more towards to data-driven marketing.

Speaker Benjamin Nyström

Maximise your deliverability by engaging on a personal level

Maximising deliverability

Have you ever wondered if there is a miracle cure for fantastic deliverability? Well, we are here to teach you the tips and tricks behind highly engaging content and better reaching to inbox. How to minimize your bounce rates, avoid spam traps and keep the anti-spam organisations content. This workshop will give you insight in the world of deliverability and truly engaging content – and how this ties in together.

This session is tailored for you working actively with creating email communication, reviewing and analysing performance to increase results and conversion.

Speaker Sanna Ramfors

How to write persuasive and converting content


Want to shape up your email content so that it is clean, mean and fit for 2018? This session will exercise your brain and train you to think about writing for digital in a different way.

This workshop suits best for marketers actively working with content writing.

Speaker Meridith Näslund

Build loyalty and win trust in a digital era

B2B Marketing Automation

As the digital buyer’s journey rapidly changes, marketers have to act smart and at the right time to win loyalty and build trust. The question is: how? This practical session shows you how marketing automation can help you meet the new demands from leads and customers, and how to turn your ideas and strategy into action.

This workshop suits best for B2B organizations having sales staff of their own and want to take their digital marketing efforts to the next level.

Speaker Wilhelm Salhberg

How to satisfy the high demands of today’s consumer

B2C Marketing automation

Our consumers today are highly aware and knowledgeable about what they want and can expect from companies today. How to use data and provide more personalised content to the right person at the right time?

This workshop is mainly for people that want to engage customers, gain results and save resources with smart, automated marketing.

Speaker Kristiina Jokinen

The future of email marketing – what happens now and what’s next?

Email marketing trends

Email has developed to a human necessity driving the activities of our lives and companies have adapted greatly to use triggered email based on all data collected through the used multiple channels; online and offline. In this workshop we will challenge the traditional email marketing concept and explore new options to welcome new ideas for 2018.

This hands-on workshop is mainly targeted for people daring to challenge their status quo and traditional email marketing communication.

Speaker Cæcilie Sofie Nielsen

Shine bright through your email design – most attractive emails ever

Email Design

What’s happening in the world of email design now and how does next year look like? How to keep design aligned and provide engaging content during the whole customer journey? Latest tips and tricks how to make your emails shine in the future.

Marketers that are actively working with emails and design.

Experience the data-driven customer journey and increase sales


During this session you will get a first hand glimpse as to how data-driven marketing can vastly improve the user experience for your customers and increased sales for you! We will take you on a journey showing you how two very different customers (personas) can both experience the optimal customer journey despite shopping from the same website, thanks to data-driven marketing and successful retargeting.

For those of you that are selling products or services (no matter which product or service), pure online players as well as omni-channel retailers.

Speaker Emil Eriksson

Enrich the view of your customers and create dynamic content

CRM Integrations

Customer Service and Management will not only give you better leads but a better overall organizational insight in your customer’s behavior. How to enable automated content based on CRM data flows. We will show you the simple step you need to know to get started and go advanced.

This session is for organizations working with email marketing and want to benefit the data from CRM system in order to provide more relevant and personalized content to subscribers.

Speaker Johan Karlsson

Take your first steps with newsletters

APSIS Pro basic training

From importing data to setting up and sending newsletters: learn the basics as you are guided through the APSIS Pro platform.

Speaker Kate Persson

Move ahead with personalisation

APSIS Pro advanced training

Following on from the first session you’ll be shown how effectively to use dynamic content & filters, as well as reading and acting upon your statistics.

Speaker Agneta Nevell

The logic behind targeting, converting, and nurturing your potential and existing customers.

APSIS Marketing Automation training

In this practical training we take you through the logic behind targeting, converting, and nurturing your potential and existing customers using our APSIS Marketing Automation tool.(Basic Marketing Automation knowledge is required)

Speaker Kristina Relas

How APSIS Profile Cloud and APSIS Pro can augment each other for an increased omnichannel experience

APSIS Profile Cloud training

In this training, we will look at how to have a visitor’s behaviour across multiple devices can change how you talk to him/her on your email channel. We will also look at getting a feedback loop back from APSIS Pro, letting us adapt content on the web channel, based on his/her interactions with our emails. Participants are asked to bring a computer, and if possible, a smartphone with access to their email address. This will be a hands on training with a lot of things set up in advance.

This workshop is for existing APSIS Pro & APSIS Profile Cloud users.

Speaker Benjamin Nyström

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Keynotes for EME 2017


What's next in digital? - Nick Westergaard


Data = people. Honouring the personal customer journey

Moderator Jason Baskaran

Insights 2 Impact - Andrew Davis


The rapidly evolving technology landscape

Moderator Mikael Bergkvist

Joining forces of marketing and sales

Moderator Mattias Vig

Privacy & Marketing – GDPR knowledge sharing

Moderator Anders Hilmansson

Workshop Topics 2017


Data-driven marketing

Targeting customers at the right time to increase conversions. Speaker Benjamin Nyström

Maximising deliverability

Maximise your deliverability by engaging on a personal level. Speaker Sanna Ramfors


How to write persuasive and converting content. Speaker Meridith Näslund

B2B Marketing Automation

Build loyalty and win trust in a digital era. Speaker Wilhelm Salhberg

B2C Marketing automation

How to satisfy the high demands of today’s consumer. Speaker Kristiina Jokinen

Email marketing trends

The future of email marketing - what happens next. Speaker Cæcilie Sofie Nielsen

Email Design

Shine bright through your email design - most attractive emails ever


Experience the data-driven customer journey and increase sales. Speaker Emil Eriksson

CRM Integrations

Enrich the view of your customers and create dynamic content. Speaker Johan Karlsson

APSIS Pro basic training

Take your first steps with newsletters and learn the basics. Speaker Kate Persson

APSIS Pro advanced training

Move ahead with personalisation, dynamic content and filters. Speaker Agneta Nevell

APSIS Marketing Automation training

The logic behind targeting, converting, and nurturing your potential and existing customers. Speaker Kristina Relas

APSIS Profile Cloud training

Profile Cloud and Pro can increased omnichannel experience. Speaker Benjamin Nyström

The EME story

This year’s EME theme focuses on a single question: how do you move your brand from big data to deep insight? Today’s brands have to rely on digital tools and platforms to pass the test and fight for their existence. Building a brand is one thing – mastering the future of marketing is something quite different. Modern marketers need to gain insights through smart data in order to track and optimise their brands in the right direction. #EME2016: RIGHT DATA » SMART MARKETING » EVOLVE YOUR BUSINESS

6 years ago, APSIS realised that email marketers had been left out in the cold. That’s why we created EME (“Email Marketing Evolved”): our own annual knowledge-sharing conference, where Scandinavian marketers could get inspired by international speakers. Since then, EME has evolved into a well-known Nordic digital marketing conference for marketers that want to stay up-to-date with the industry and take a leading part in their organization – driving change forward.

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Keynote 10/11/2016

Hot insights from sizzling speakers 

Learn the latest digital marketing trends from internationally known keynote speakers and industry-leading companies. You’ll get to hear real examples and qualified tips to use in your own everyday work and new challenges, opening up your way to stand-out marketing and increased business success.


08.00 - 09.00

Registration and breakfast


Anders Frankel:
Welcome to EME2016


09.10 -10.10

Nick Westergaard:
The Future of Digital Marketing

10.10 - 10.30

Coffee break


10.30 - 11.30

Michael Brenner:
“Chainge” Agents



11.30 - 12.00

Mattias Ward:
Profile based marketing done right

12.00 - 13.00


13.00 - 14.00

Andrew Davis:
Insights 2 Impact


Nathalie Nahaï:
Personality & the secret psychology of persuasive content

15.00 - 15.30

Coffee break

15.30 - 16.30

Dietmar Dahmen:

16.30 - 16.40

Wrap up session

16.40 -


Workshop 11/11/2016

Learn from our experts & grow your network

Welcome to a day chock-full of knowledge about the latest digital marketing trends and rules! Broaden your skills and gain best practice insights from our in-depth workshops held by APSIS experts, partners and brands like Geberit and Lime, and the delightful Nick Westergaard! We will invite you to build your own individual agenda once we announce all available sessions.

08:00 - 08:30

Registration and Breakfast


















16. 15

End of day


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At #EME2016, author and web psychologist Nathalie Nahaï talked about how psychology and personality ...

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Relive our #EME2016 Keynote Day with our brand new RECAP video!

Less than two weeks have passed, and we still can't get over how much fun we had at our #EME2016 Key...

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Upcoming post!

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EME was good, in a ‘rock star’ kind of way.

Loved it, got back to the office feeling super inspired!

It was great overall, with very professional and positive presenters!


#EME2016 Location

Malmö Live
Dag Hammarskjölds torg 4
211 18 , Malmö

Get in touch with APSIS
Telephone: +46 40-24 97 70