Program, September 15
| 08.30 - 09.00 | Registration and coffee |
| 09.00 - 09.15 | Welcome and introduction of the day (Anders Frankel) |
| 09.15 - 10.30 |
KEYNOTE SESSION
Real-Time Marketing & PRDavid Meerman Scott How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business |
| 10.30 - 11.00 | Coffee break and networking |
| 11.00 - 11.10 |
Introduction of speaker and a mini-presentation (Anders Frankel) |
| 11.10 - 12.00 |
KEYNOTE SESSION
New Ways to Use Email to Meet Your Business GoalsJeanne Jennings Practical Solutions to the Most Critical Challenges Facing Email Marketers Today |
| 12.00 - 13.00 | Lunch |
| 13.00 - 13.10 | The day so far and introduction of speaker by Anders Frankel |
| 13.10 - 14.00 |
CASE STUDY
Email at the heart of multi-channel. Sodexo and Cyance. Steve Kemish How did Steve and his team achieve a staggering 24X ROI for Sodexo? |
| 14.00 - 14.20 |
CASE STUDY
Case study: Bokus/ApptusBjarte Falck Olsen Stunning results, both on the CTR of the emails and in the conversion-rate. |
| 14.20 - 14.50 | Q&A Session |
| 14.50 - 15.20 | Coffee Break |
| 15.20 - 16.00 |
KEYNOTE SESSION
After the Open - Creating campaigns and
landing pages that convert.John Ekman Create action- and conversion-oriented campaigns and how you design landing pages for maximum outcome |
| 16.00 - 16.40 |
KEYNOTE SESSION
Beyond the Open Rate: It’s Time to Think Reach Frequency and Impact!Dela Quist, CEO, Alchemy Worx "The key to success is lies in understanding how your subscribers interact with your campaigns even when they do not open your message". |
| 16.40 - 17.00 | Wrap up and Thank you by Anders Frankel |
