Speakers

Dela Quist, has nearly 15 years of online media, advertising and marketing experience, the last 10 of which have been in the email space. He is CEO of Alchemy Worx, a digital marketing agency with a 100% focus on email and a diverse client portfolio of global and UK based brands such as Tesco, Vodafone, Hilton Hotels, Lilly, AOL, Intercontinental Hotels Group, The Carphone Warehouse and Virgin Holidays.

Dela is an active member of the UK DMA’s Email Marketing Council and is regularly invited to speak on the creative, legal, commercial and technical issues that affect email marketers.

Headline for Dela´s talk: Beyond the Open Rate: It’s Time to Think Reach Frequency and Impact!

Apart from being the most measurable channel available to marketers, email has a metric that is unique - the Open Rate. So it is not surprising that open rates dominate most discussions about the performance of a campaign. But open rates can be very misleading indeed! In his presentation Dela Quist will demonstrate that:


- Sometimes more opens = less clicks and sales
- You cannot be relevant all the time
- When it comes to conversions, not all opens are equal
- The key to success is lies in understanding how your subscribers interact with your campaigns even when they do not open your message.

Jeanne S. Jennings is an independent consultant with more than 20 years of experience in the online realm; she specializes in helping businesses develop an effective and profitable online presence. She is a regular columnist for ClickZ Experts and a sought-after speaker for workshops and industry events.

Headline for Jeanne´s talk: New Ways to Use Email to Meet Your Business Goals

Steve has over twelve years of experience in all aspects of digital marketing. He has worked client-side in both b2b and b2c and offers considerable expertise as a digital marketing specialist, be that consulting, training or lecturing.

He has worked on digital marketing and strategy with many global brands including Cisco, ITV, IOD, npower, Skype, British Airways, Random House and Oracle and has been invited to speak throughout the world on the subject of digital marketing.

Headline for Steve's talk: Email at the heart of multi-channel. An award-winning case study.

Sodexo and Cyance won the 2010/11 B2B marketing award for best use of email. In this session Steve will explain exactly why it won and leave you with top tips to take away for your own email campaigns. See how email was at the heart of a multi-channel campaign that delivered results far greater than the sum of its parts.

With a questions session at the end, you will have a chance to learn everything Steve knows about email marketing and how his team achieved a staggering 24X ROI for Sodexo.

John Ekman is a specialist in Web site Conversion and Conversion Rate Optimization. He helps clients improve online conversion with a structured approach to setting, implementing and following up conversion targets for their online audiences. John´s has over the years dealt with all aspects - marketing, technical and financial - of running a profitable and growing Internet business. His experience has grown into a healthy blend of strategic level decision making as well as hands on daily management of Internet business operations.

Headline for John´s talk: After the Open - Creating campaigns and landing pages that convert.

The job of creating and deploying newsletter campaigns can easily slip into “R  as in Routine” mode.   But in order to have great results you must continuously design campaigns, and landing pages with clear actions and goals in mind. Conversion authority John Ekman will share his ideas on how you create action- and conversion-oriented campaigns and how you design landing pages for maximum outcome

Anders Frankel is an expert on Email Marketing and has written several books on the topic. He is the founder and Managing Director of Apsis, the largest supplier of Email Marketing technology in the Nordic countries.

Anders has worked with several of the strongest and most successful brands in the region and is well known in the industry.

Bjarte works as a trainer and e-mail consultant at Apsis in Sweden. During spring this year, Bjarte has been one of the key note speakers at Apsis seminar tour. He’s been talking about the importance of timing and news value in e-mail, and how to create synergy between e-mail and social media.

The headline for Bjarte´s talk: Case-study: Bokus. Increasing CTR & conversion through individual product-recommendations

In this session, Bjarte will look into the details of a trialcase executed with the Swedish online bookstore Bokus. Personalized product-recommendations in the newsletters gave stunning results, both on the CTR of the emails and in the conversion-rate. You will get a presentation of the background-ideas and also the practical how-to of such a case.