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This keynote takes a look at seven digital marketing trends that need to be on your radar…

What's next in digital? - Nick Westergaard

Nick Westergaard

With over a billion users on Facebook and half of U.S. teens creating and consuming content on Snapchat, it’s safe to say that social media and new forms of content continue to dominate our marketing. As new networks emerge and existing platforms add even more features, it’s easy to get overwhelmed by all of these rapid shifts. This insightful and engaging keynote takes a look at seven digital marketing trends that need to be on your radar, what they mean, and what you can do to be ready for them.

About:
Nick Westergaard is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes — from small businesses to Fortune 500 companies to the President’s Jobs Council. Nick is the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.

www.nickwestergaard.com

Use the Big Five personality traits to design persuasive content…

THE PSYCHOLOGY OF PERSUASIVE CONTENT - NATHALIE NAHAÏ

In this keynote, we’ll explore how you can use the Big Five personality traits to design persuasive content that engages and converts. From personality-based keywords to message framing and tools, you’ll come away with actionable points, principles and examples you can use to optimise your communications today.

Nathalie Nahaï is a web psychologist, international speaker and author of Webs of Influence: The Psychology of Online Persuasion (Pearson).

From workshops to keynotes, she teaches businesses how to apply scientific rigour to their website design, content marketing and products (clients include Google, eBay, Unilever and Harvard Business Review).

Her work explores the psychology of online behaviour, and she often host podcasts and contributes to national publications, TV and radio on the subject.

How amazingly effective marketers leverage basic data to make a huge impact…

Insights 2 Impact - Andrew Davis

Andrew Davis

In today’s market we can measure, track, and record almost everything. We have access to customer and client information like never before. We’re swimming in data. Here’s the problem: data is a liability and information is a commodity. What separates you from every other business on the planet is the insights you leverage. Insight is an asset.
In this hour-long keynote address, former agency executive Andrew Davis will show you how brilliant brands have turned simple data into amazing insights. He’ll show you how consumer brands have leveraged simple data points to transform their sales. You’ll learn how B2B companies are using the data they don’t own to inform their email marketing strategies. You’ll even learn how one brand turned their unsubscribe link into their most valuable competitive insight.
You’ll walk away with the three simple secrets to driving demand by asking the right questions. You’ll leave reinvigorated and ready to start looking for the correct insight instead of swimming in a see of information.
Are you ready to turn insights into impact?

ABOUT:
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before co-founding, building and selling a thriving digital marketing agency, Andrew Davis created programming for local television, produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He has marketed for tiny start-ups and Fortune 500 brands. In 2016, Davis founded Monumental Shift, the world’s first talent agency for marketing thought leaders.

You’ll learn the six simple things successful marketing leaders do to affect change…

CHAIN(ge) Agents - Michael Brenner

The simple secret to getting rapid buy-in by sparking chain reactions
You’re a marketing leader. Whether you lead a small project team or you’re the CMO of a global brand you’d like to lead a team that has impact. You want to be part of something meaningful.
Unfortunately, getting the entire organization on board with your new content marketing initiative, your concept for a video series, or even just your ideas for a new email campaign can feel like an uphill battle.
In this amazingly insightful hour-long session, veteran corporate marketer Michael Brenner will show you how amazingly successful marketers convince entire organizations to change – and change fast.
You’ll learn how to become CHAINge Agent. You’ll learn the six simple things successful marketing leaders do to affect change. It’s easy, all you need to do is spark a chain reaction that promotes the right kind of behaviors from the bottom-up.
Let’s make a CHAINge.

ABOUT:
Michael Brenner is the author of The Content Formula and a highly sought-after keynote speaker. He’s also a frequent contributor to Forbes, The Economist, The Guardian, and Entrepreneur. Over the last two decades, Michael has led sales and marketing strategies for brands such as SAP, NewsCred, International Communications Research, Nielsen, and FullTilt. He’s initiated content marketing strategies for Fortune 50 brands and built thriving communities for tiny start-ups. Today, Michael Brenner is the CEO of Marketing Insider Group where his team creates content designed to reach, engage and convert new customers.

Learn how to be successful with new marketing technology…

Profile based marketing - James Carter

Profile based marketing is about communicating and selling in a truly personalized way. While this vision is very attractive and obvious aim for many marketers – getting there does need the right approach and clear planning.

James Carter will guide you through exciting cases and technological opportunities within Profile based marketing and also share experiences that will make the difference between painful, delayed implementations and marketing success.

Put the Volcano in your marketing today!

Data drives success - Dietmar Dahmen

Your business world is like a volcano. Volatile. Obscure. Liquid. Complex. Agile. And NOt like anything any of us have experienced before.

In his high power, fact-filled keynote speech DIETMAR DAHMEN will rock you through the latest trends, technologies and customer demands to help you and your business be ready for world success – even if the world you lived in until now just exploded!

GET READY to use the power of the VOLCANO in your everyday marketing.

GET READY for future success.

GET READY for the next level of disruptive marketing.

IMPROVE YOUR EFFORTS WITH SMART CRM INTEGRATION

Mikael Bergkvist

Get a handful of tips and tricks about providing relevant content to your audience using smart CRM integrations. Your best way to become a CRM champion!

INCREASE YOUR E-COMMERCE WITH THE POWER OF EMAIL

Louise Lindborg

E-COMMERCE + EMAIL = LOVE

This practical, hands-on workshop is for anyone interested in how e-commerce can boost YOUR own sales using the power of email, optimised product pages and product recommendations.

HOW TO USE DYNAMIC FORMS FOR BUSINESS IMPACT

Johan Axelsson Olander

Learn the basics of marketing automation with us: creating easy automation flows, forms that convert, and other inspiring tactics.

THE LEGAL ASPECTS OF DATA

Anders Hilmansson

BIG DATA = PEOPLE

Are all legal aspects of your stored customer data prepared for data-driven marketing? Learn what you need to know from our APSIS Legal Counsel’s inspirational presentation.

7 WRITING HACKS EVERY MARKETER SHOULD KNOW

Noemi Gobel

Who doesn’t want to improve their content? Take this chance to learn 7 hands-on writing tricks you can take back with you to the office and start using immediately!

MARKET SIGNALS FOR EFFICIENT SALES

Lars Andersson, Lundalogik

”Make every lead a bit hotter”. Come take part in this exclusive workshop about hot leads and effective prospecting, led by Lundalogik VP Lars Andersson.

PERSONALISATION: IS IT REALLY DIFFICULT?

David Hansson, SiteVision

We’ve all seen and heard about the great ideas of personalized content on websites, but also pretty soon realized that it would take a large amount of effort, data and skills to get there ourselves.

David Hansson, trainer at SiteVision AB, answers the question; Does it really take a web developer to create customized, personalized content? You will get a walk through of the fundamentals of customization and get some effective tips on how to achieve great results with small effort, all by yourself.

GEBERIT: THE JOURNEY OF OUR NEW DIGITAL MARKETING STRATEGY

Andrea Magni, Geberit

Geberit had to redefine and align their new digital marketing strategy after acquiring Sanitec last year. Learn how they rolled out APSIS Pro to 25 accounts and several brands!

GET SCRAPPY! SMARTER DIGITAL MARKETING FOR BUSINESSES BIG AND SMALL

Nick Westergaard

Discover how getting scrappy can help you simplify your marketing in today’s complex world from #EME2016 Keynote Speaker Nick Westergaard! (NOTE: Only 2 sessions available!)

HOT EMAIL DESIGN TRENDS FOR 2017

Tim Hansson

Embracing email design limitations, designing for the distracted subscriber, trends, simplicity… Join us for a hands-on workshop about what’s on our radar for 2017!

SOLVE ONLINE ABANDONMENT & INCREASE CUSTOMER SATISFACTION

Emil Eriksson

Find out the latest insights on using data in a smart way to increase conversions, improve your customer experience and save time and resources at the same time!

INTRODUCTION TO DATA-DRIVEN MARKETING

James Carter

This presentation will share background and experiences for doing data-driven marketing and prepare you for planning and deploying your own activities based on smart data and marketing automation.

APSIS PRO TRAINING: Take your first steps with newsletters

Kate Persson

From importing data to setting up and sending newsletters: learn the basics as you are guided through the APSIS Pro platform.

APSIS PRO TRAINING: Move ahead with personalisation

Agneta Nevell

Following on from the first session you’ll be shown how effectively to use dynamic content & filters, as well as reading and acting upon your statistics.

GROWING TOGETHER: APSIS MARKETING AUTOMATION TRAINING

Andreas Helgegren/Mattias Vig

In this practical training we take you through the logic behind targeting, converting, and nurturing your potential and existing customers using our APSIS Marketing Automation tool.(Basic Marketing Automation knowledge is required)

GETTING STARTED WITH APSIS PROFILE CLOUD

Mohammed Elkady

In this power session, our profile-based marketing expert takes you through setting up data-driven marketing activities in APSIS Profile Cloud in an easy way.

We want to say a huge thank you to all participants for attending EME2016: your questions, commitment and general presence made it a magnificent event - See you next year!

Keep me in the loop for news about #EME2017!
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#EME2016 KEYNOTE DAY: RELIVE THE MAGIC

Keynotes EME 2016

+

What's next in digital? - Nick Westergaard

This keynote takes a look at seven digital marketing trends that need to be on your radar…
+ #EME2016 Speaker Nathalie Nahai

THE PSYCHOLOGY OF PERSUASIVE CONTENT - NATHALIE NAHAÏ

Use the Big Five personality traits to design persuasive content…
+

Insights 2 Impact - Andrew Davis

How amazingly effective marketers leverage basic data to make a huge impact…
+

CHAIN(ge) Agents - Michael Brenner

You’ll learn the six simple things successful marketing leaders do to affect change…
+

Profile based marketing - James Carter

Learn how to be successful with new marketing technology…
+

Data drives success - Dietmar Dahmen

Put the Volcano in your marketing today!

Workshop Speakers 2016

+

Mikael Bergkvist

IMPROVE YOUR EFFORTS WITH SMART CRM INTEGRATION
+

Louise Lindborg

INCREASE YOUR E-COMMERCE WITH THE POWER OF EMAIL
+

Johan Axelsson Olander

HOW TO USE DYNAMIC FORMS FOR BUSINESS IMPACT
+

Anders Hilmansson

THE LEGAL ASPECTS OF DATA
+

Noemi Gobel

7 WRITING HACKS EVERY MARKETER SHOULD KNOW
+

Lars Andersson, Lundalogik

MARKET SIGNALS FOR EFFICIENT SALES
+

David Hansson, SiteVision

PERSONALISATION: IS IT REALLY DIFFICULT?
+

Andrea Magni, Geberit

GEBERIT: THE JOURNEY OF OUR NEW DIGITAL MARKETING STRATEGY
+

Nick Westergaard

GET SCRAPPY! SMARTER DIGITAL MARKETING FOR BUSINESSES BIG AND SMALL
+

Tim Hansson

HOT EMAIL DESIGN TRENDS FOR 2017
+

Emil Eriksson

SOLVE ONLINE ABANDONMENT & INCREASE CUSTOMER SATISFACTION
+

James Carter

INTRODUCTION TO DATA-DRIVEN MARKETING
+

Kate Persson

APSIS PRO TRAINING: Take your first steps with newsletters
+

Agneta Nevell

APSIS PRO TRAINING: Move ahead with personalisation
+

Andreas Helgegren/Mattias Vig

GROWING TOGETHER: APSIS MARKETING AUTOMATION TRAINING
+

Mohammed Elkady

GETTING STARTED WITH APSIS PROFILE CLOUD

Save your seat today!

The EME story

This year’s EME theme focuses on a single question: how do you move your brand from big data to deep insight? Today’s brands have to rely on digital tools and platforms to pass the test and fight for their existence. Building a brand is one thing – mastering the future of marketing is something quite different. Modern marketers need to gain insights through smart data in order to track and optimise their brands in the right direction. #EME2016: RIGHT DATA » SMART MARKETING » EVOLVE YOUR BUSINESS

 
6 years ago, APSIS realised that email marketers had been left out in the cold. That’s why we created EME (“Email Marketing Evolved”): our own annual knowledge-sharing conference, where Scandinavian marketers could get inspired by international speakers. Since then, EME has evolved into a well-known Nordic digital marketing conference for marketers that want to stay up-to-date with the industry and take a leading part in their organization – driving change forward.

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Keynote 10/11/2016

Hot insights from sizzling speakers 

Learn the latest digital marketing trends from internationally known keynote speakers and industry-leading companies. You’ll get to hear real examples and qualified tips to use in your own everyday work and new challenges, opening up your way to stand-out marketing and increased business success.

AGENDA

08.00 - 09.00

Registration and breakfast

09.00-09.10

Anders Frankel:
Welcome to EME2016

 

09.10 -10.10

Nick Westergaard:
The Future of Digital Marketing

10.10 - 10.30

Coffee break

 

10.30 - 11.30

Michael Brenner:
“Chainge” Agents

 

 

11.30 - 12.00

Mattias Ward:
Profile based marketing done right

12.00 - 13.00

Lunch

13.00 - 14.00

Andrew Davis:
Insights 2 Impact

14.00-15.00

Nathalie Nahaï:
Personality & the secret psychology of persuasive content

15.00 - 15.30

Coffee break

15.30 - 16.30

Dietmar Dahmen:
PUT THE VOLCANO IN YOUR MARKETING TODAY!

16.30 - 16.40

Wrap up session

16.40 -

Mingle

Workshop 11/11/2016

Learn from our experts & grow your network

Welcome to a day chock-full of knowledge about the latest digital marketing trends and rules! Broaden your skills and gain best practice insights from our in-depth workshops held by APSIS experts, partners and brands like Geberit and Lime, and the delightful Nick Westergaard! We will invite you to build your own individual agenda once we announce all available sessions.

08:00 - 08:30

Registration and Breakfast

IMPROVE YOUR EFFORTS WITH SMART CRM INTEGRATION

HOW TO USE DYNAMIC FORMS FOR BUSINESS IMPACT

INTRODUCTION TO DATA-DRIVEN MARKETING

E-COMMERCE + EMAIL = LOVE

7 WRITING HACKS EVERY MARKETER SHOULD KNOW

BIG DATA = PEOPLE

GEBERIT: HOW APSIS PRO HELPED OUR BRANDS

LUNDALOGIK: MARKET SIGNALS FOR EFFICIENT SALES

SITEVISION: PERSONALISATION – IS IT REALLY DIFFICULT?

SMARTER DIGITAL MARKETING FOR BUSINESSES BIG AND SMALL

INTRODUCTION TO DATA-DRIVEN MARKETING

ECOM – CAPTURE LOST REVENUE AND INCREASE CUSTOMER SATISFACTION

ON OUR RADAR – EMAIL DESIGN TRENDS FOR 2017

APSIS LEAD – MARKETING AUTOMATION TRAINING SESSION

APSIS PRO – EMAIL MARKETING TRAINING (BASIC)

APSIS PRO – EMAIL MARKETING TRAINING (ADVANCED)

GETTING STARTED WITH PROFILE CLOUD

16. 15

End of day

#EME2016 BLOG: WHAT'S HAPPENING RIGHT NOW?

Relive our #EME2016 Keynote Day with our brand new RECAP video!

Less than two weeks have passed, and we still can't get over how much fun we had at our #EME2016 Keynote Day! From our brilliant keynote speakers coming from all around the world (Dietmar Dahmen actually flew in from Singapore to meet us!), to the many networking opportunities and laughs throughout the day, it was definitely an event to remember. Want to relive the magic? Check out our brand new recap video to do just that: Hope you had as much fun as we did! For more information ab...

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Six Weird & Surprising Facts You May Not Know About Nathalie Nahaï

At #EME2016, author and web psychologist Nathalie Nahaï talked about how psychology and personal...

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“Filter the noise from the value.” Lightning round with Andrew Davis

Digital marketers, have you noticed how close we're getting to #EME2016? In no more than 22 days, th...

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And our first #EME2016 mystery speaker is… Dietmar Dahmen!

Back for a record-breaking 3rd time, our favourite futurist Dietmar Dahmen will be joining us again ...

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“CHAINge agents are leaders.” Lightning round with Michael Brenner

Hello there, digital marketers! We're in the last 6 weeks before #EME2016, and it's no secret that w...

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It was a fantastic idea to attend different ‘classes’ during the workshop day. I really do feel like I got updated on trends in the email world.

Loved it, got back to the office feeling super inspired!

It was very good, and I hope you’ll keep finding topics of practical relevance.

#EME2016

#EME2016 Location

Malmö Live
Dag Hammarskjölds torg 4
211 18 , Malmö

Get in touch with APSIS
Telephone: +46 40-24 97 70
Email: eme@apsis.com

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