“CHAINge agents are leaders.” Lightning round with Michael Brenner

September, 27 2016

Hello there, digital marketers! We’re in the last 6 weeks before #EME2016, and it’s no secret that we’re all extremely excited over here at APSIS! Why, you might ask? Well, because we have a backstage view into all the amazing data-driven marketing topics you’ll experience once we reach November 10-11. Believe us, it’s going to be fantastic!

And since we want to get YOU excited too, we’re presenting you with some snippets of information about content marketer extraordinaire (and #EME2016 keynote speaker) Michael Brenner! Here are some of his thoughts about coming to #EME2016 and what he’s looking forward to doing with us come November:

#EME2016 Keynote Speaker Michael Brenner

Have you ever been to Malmö before?

I’ve never been to Malmö, but I cannot wait. I’ve been to Denmark and Norway this year and I’m looking forward to making new Swedish friends in Malmö!

Your keynote speech is titled “CHAINge Agents”. Without giving too much away, can you tell us what/who a “CHAINge Agent” is?

CHAINge Agents are renegade leaders who are unwilling to drive marketing programs that do not deliver meaningful business impact. They don’t work independently but use data, intuition, and emotional appeal to spark change inside their organisation and ignite the passions of their teams. Data is important because they rely on available metrics to measure the impact of their programs, but data is only part of the story. CHAINge agents are leaders who focus on delivering customer value, measuring the impact on the business, and inspiring their teams.

The six-step model you will talk about – is it for all marketers or only content marketers?

The model works for anyone inside the business who touches customers, creates products, or works on content. So it has broad implications for the entire organisation!

Last but not least, what are you looking forward to from #EME2016?

I’m looking forward to meeting all the amazing marketers in Sweden, and to hearing from so many other smart marketing leaders. I’m also looking forward to enjoying some local Swedish cuisine!

Want to hear Michael Brenner speak about CHAINge Agents in November? Get your ticket to #EME2016 now!

Follow Michael Brenner on Twitter to find out more about his content marketing expertise!