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The Future of Retail

Cate Trotter

Why technology will solve all of your problems, and how the store needs to adapt to sell more in digital-first ecosystems.

Cate Trotter, Head of Trends at Insider Trends, will present her vision for the future of retail, drawing on her interviews with retail trendsetters, a raft of data and her visits to world-leading stores. She’ll bring her ideas to life by highlighting new innovations and examples from leading brands. Join brands like Chanel, Samsung, Galeries Lafayette, Marks & Spencer, EE and Lego in benefiting from Insider Trends’ expertise.

Chief Executives, Managing Directors, General Managers and Presidents of global companies are often present for her talks. Cate combines unique, powerful insights with solid data, presenting them in a no-nonsense way. She uses inspirational case studies to show how audiences can tap into these trends and get ahead. Cate’s experience of setting up two successful businesses in her twenties has led to her being named a Future 100 and Startup 100 entrepreneur.

Intersection of Data and Creativity

Ivo van den Brand

Intersection of Data and Creativity within the context of Marketing Strategy.
Showcasing how the use of digital data can positively challenge marketeers to be (even) more creative, and can stimulate a more meaningful value exchange between brands and consumers.

Ivo is a Director ​at Strategy & Insights consultancy Mavens of London. ​​A former ​Director of Global Digital Marketing at Philips Personal Care​, Ivo has nearly 15​ years of experience in digital marketing, data-driven advertising, Public Engagement and communications, across large international firms, boutique agencies and in-house. During his career, Ivo has had the pleasure of working closely with the likes of Nike, Shell, Coca-Cola, Diageo, Beiersdorf, and Unilever​.

The secret psychology behind social behavior

Natalie Nahaï

Nathalie Nahaï is a web psychologist, international speaker and author of Webs of Influence: The Psychology of Online Persuasion (Pearson).

From workshops to keynotes, she teaches businesses how to apply scientific rigour to their website design, content marketing and products (clients include Google, eBay, Unilever and Harvard Business Review). Her work explores the psychology of online behaviour, and she often host podcasts and contributes to national publications, TV and radio on the subject.

She is also the founder of Humanise The Web (a conference that explores both how the internet influences our behaviours, and how businesses can harness persuasive technologies for good), and sits on the Social Media Week advisory board and Ogilvy Change experts’ panel.

Read more at nathalienahai.com

Stay tuned for more updates

Mystery speaker

We’ll be releasing news of our last speaker later – stay tuned!

Data-driven marketing: Today and what’s next

Thomas Cook/Google

In this session, you will learn about travel company Thomas Cook’s data-driven marketing journey, from background to planning to outcome and learnings. A rare opportunity to listen to a company from a data-intense industry who have taken the journey and share their experience.

Together with Thomas Cook, Google will join this session to share their view on how data-driven marketing impacts and evolves online advertising now and in the future.

Drive engagement with video!

TwentyThree

Video is the future of content marketing, as it gives marketers the opportunity to create deep engagement in a fast-paced digital world. But how to combine video with a data-driven mindset? And how to successfully integrate video in your marketing strategy? Video marketing agency TwentyThree will tell us their story and how to evolve in an age of data-driven marketing.

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Keynotes EME 2017

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Cate Trotter

The Future of Retail
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Ivo van den Brand

Intersection of Data and Creativity
+ #EME2016 Speaker Nathalie Nahai

Natalie Nahaï

The secret psychology behind social behavior
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Mystery speaker

Stay tuned for more updates
+

Thomas Cook/Google

Data-driven marketing: Today and what’s next
+

TwentyThree

Drive engagement with video!

ARE YOU AN EARLY BIRD?

We have 100 tickets with an early special discount:
290 EUR for our Keynote Day and 390 EUR for an All Access Pass!
(Regular price: 490 EUR and 590 EUR, respectively.)

Note: Only until May 31 - so don't miss out!

Keynote 9/11/2017

Hot insights from sizzling speakers

Learn the latest digital marketing trends from internationally known keynote speakers and industry-leading companies. You’ll get to hear real examples and qualified tips to use in your own everyday work and new challenges, opening up your way to stand-out marketing and increased business success.

AGENDA

08.00 - 09.00 REGISTRATION AND BREAKFAST
KEYNOTE SPEAKER: CATE TROTTER
KEYNOTE SPEAKER: IVO VAN DEN BRAND
COFFEE BREAK
CUSTOMER CASE: THOMAS COOK
LUNCH
KEYNOTE SPEAKER: NATHALIE NAHAÏ
CUSTOMER CASE: 23!
CUSTOMER CASE
COFFEE BREAK
KEYNOTE: MYSTERY SPEAKER
16.30 MINGLE

Workshop 10/11/2017

Learn from our experts & grow your network

Welcome to a day chock-full of knowledge about the latest digital marketing trends and rules! Broaden your skills and gain best practice insights from our in-depth workshops held by APSIS experts, partners and brands! We’ll invite you to build your own individual agenda once we announce all available sessions.

8.00-8:30 Breakfast & Registration
Workshop
Workshop
Workshop
12:00 Lunch
Workshop
Workshop
Workhop
16.30 Mingle together

The EME story

7 years ago, APSIS realised that email marketers had been left out in the cold. That’s why we created EME (“Email Marketing Evolved”): our own annual knowledge-sharing conference, where Scandinavian marketers could get inspired by international speakers. Since then, EME has evolved into a well-known Nordic digital marketing conference for marketers that want to stay up-to-date with the industry and take a leading part in their organization – driving change forward.

#EME2017

#EME2017 Location

Clarion Hotel Sign
Östra Järnvägsgatan 35
10126 Stockholm, Sweden

Get in touch with APSIS
Telephone: +46 40-24 97 70
Email: eme@apsis.com