Thank you for coming!
Many thanks to everyone who attended our #2015EME conference. We hope you felt challenged by our keynote speakers and inspired by our pre-conference sessions – not to mention our first ever conference selfie! Stay tuned for recaps, videos and other exciting material about #2015EME in the following weeks here and on our social media channels.
#2015EME keynote speakers
They came from all around the world, and shared thoughts that were out of this world.
David Meerman Scott
David Meerman Scott is a marketing strategist and author of ten books, including four international bestsellers. He’s an advisor to emerging companies as well as a professional speaker on marketing, leadership, and social media.
Nick Westergaard is a strategist, speaker, author and educator. As Chief Brand Strategist of Brand Driven Digital, he works with organizations of all shapes and sizes to build better brands online through social media and digital marketing.
Dietmar Dahmen is a Creative Consultant, visionary, futurologist and innovation expert. We are happy to have him back at EME with new and updated material about new technologies and the possibilities to address specific customer needs in specific moments.
The international renominated expert within deliverability talked about “Why deliverability is the corner stone of each email marketing program” and “Why engagement matters more than ever to reach to subscribers inbox”.
Pre-Conference: 22 Sept.
A time for hands-on knowledge, support and inspiration.
Participants met with e-marketing experts from APSIS during #2015EME.
Our schedule for the Keynote Day
08.30 – 09.30
09.30 – 09.45
Kim Mortensen, CEO
David Meerman Scott
09.45 – 10.45
How to engage the always-connected customer
10.45 – 11.00
Also known as Fika.
11.00 – 12.00
Why subscriber engagement is the new black in reaching the inbox
Lunch and emailing
12.00 – 13.00
Summary/ reflection part1
13.00 – 13.15
13.15 – 14.15
Insights in using Email Marketing to drive E-commerce
14.15 – 14.40
14.40 – 15.00
15.00 – 15.30
15.30 – 16.30
Win relevance with new technologies to engage specific customers at specific moments
Summary of the day
16.30 – 16.40
Welcome reception and mingle
16.40 – 19.00
Be the digital glue! Thanks for bringing back Maslow @NickWestergaard #2015EME
– Lars Meincke (@Meincke72)
Join the #2015EME discussion and connect with over 350 digital marketing leaders from the Nordics.
The digital landscape evolves constantly. Retailers, e-tailers and marketers face increasing pressure to engage with today’s always-connected customers. It’s about capturing online visitor behavior and data to gain a clear picture of each individual prospect or customer. Then using e-marketing tools to provide relevant information, offers as well as personalised support via smartphones, tablets and computers. Intelligently engaging the right individual customer at the right time and right place. And securing more personal, relevant, enjoyable and efficient online experiences — and lasting relationships. This was the focus of #2015EME. Feel free to look around this site for more information and inspiration from the event.