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Put the Volcano in your marketing today!

Data drives success - Dietmar Dahmen

Your business world is like a volcano. Volatile. Obscure. Liquid. Complex. Agile. And NOt like anything any of us have experienced before.

In his high power, fact-filled keynote speech DIETMAR DAHMEN will rock you through the latest trends, technologies and customer demands to help you and your business be ready for world success – even if the world you lived in until now just exploded!

GET READY to use the power of the VOLCANO in your everyday marketing.

GET READY for future success.

GET READY for the next level of disruptive marketing.

Use the Big Five personality traits to design persuasive content…

THE PSYCHOLOGY OF PERSUASIVE CONTENT - NATHALIE NAHAÏ

In this keynote, we’ll explore how you can use the Big Five personality traits to design persuasive content that engages and converts. From personality-based keywords to message framing and tools, you’ll come away with actionable points, principles and examples you can use to optimise your communications today.

Nathalie Nahaï is a web psychologist, international speaker and author of Webs of Influence: The Psychology of Online Persuasion (Pearson).

From workshops to keynotes, she teaches businesses how to apply scientific rigour to their website design, content marketing and products (clients include Google, eBay, Unilever and Harvard Business Review).

Her work explores the psychology of online behaviour, and she often host podcasts and contributes to national publications, TV and radio on the subject.

Learn how to be successful with new marketing technology…

Profile based marketing - James Carter

Profile based marketing is about communicating and selling in a truly personalized way. While this vision is very attractive and obvious aim for many marketers – getting there does need the right approach and clear planning.

James Carter will guide you through exciting cases and technological opportunities within Profile based marketing and also share experiences that will make the difference between painful, delayed implementations and marketing success.

How amazingly effective marketers leverage basic data to make a huge impact…

Insights 2 Impact - Andrew Davis

Andrew Davis

In today’s market we can measure, track, and record almost everything. We have access to customer and client information like never before. We’re swimming in data. Here’s the problem: data is a liability and information is a commodity. What separates you from every other business on the planet is the insights you leverage. Insight is an asset.
In this hour-long keynote address, former agency executive Andrew Davis will show you how brilliant brands have turned simple data into amazing insights. He’ll show you how consumer brands have leveraged simple data points to transform their sales. You’ll learn how B2B companies are using the data they don’t own to inform their email marketing strategies. You’ll even learn how one brand turned their unsubscribe link into their most valuable competitive insight.
You’ll walk away with the three simple secrets to driving demand by asking the right questions. You’ll leave reinvigorated and ready to start looking for the correct insight instead of swimming in a see of information.
Are you ready to turn insights into impact?

ABOUT:
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before co-founding, building and selling a thriving digital marketing agency, Andrew Davis created programming for local television, produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He has marketed for tiny start-ups and Fortune 500 brands. In 2016, Davis founded Monumental Shift, the world’s first talent agency for marketing thought leaders.

This keynote takes a look at seven digital marketing trends that need to be on your radar…

What's next in digital? - Nick Westergaard

Nick Westergaard

With over a billion users on Facebook and half of U.S. teens creating and consuming content on Snapchat, it’s safe to say that social media and new forms of content continue to dominate our marketing. As new networks emerge and existing platforms add even more features, it’s easy to get overwhelmed by all of these rapid shifts. This insightful and engaging keynote takes a look at seven digital marketing trends that need to be on your radar, what they mean, and what you can do to be ready for them.

About:
Nick Westergaard is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes — from small businesses to Fortune 500 companies to the President’s Jobs Council. Nick is the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.

www.nickwestergaard.com

You’ll learn the six simple things successful marketing leaders do to affect change…

CHAIN(ge) Agents - Michael Brenner

The simple secret to getting rapid buy-in by sparking chain reactions
You’re a marketing leader. Whether you lead a small project team or you’re the CMO of a global brand you’d like to lead a team that has impact. You want to be part of something meaningful.
Unfortunately, getting the entire organization on board with your new content marketing initiative, your concept for a video series, or even just your ideas for a new email campaign can feel like an uphill battle.
In this amazingly insightful hour-long session, veteran corporate marketer Michael Brenner will show you how amazingly successful marketers convince entire organizations to change – and change fast.
You’ll learn how to become CHAINge Agent. You’ll learn the six simple things successful marketing leaders do to affect change. It’s easy, all you need to do is spark a chain reaction that promotes the right kind of behaviors from the bottom-up.
Let’s make a CHAINge.

ABOUT:
Michael Brenner is the author of The Content Formula and a highly sought-after keynote speaker. He’s also a frequent contributor to Forbes, The Economist, The Guardian, and Entrepreneur. Over the last two decades, Michael has led sales and marketing strategies for brands such as SAP, NewsCred, International Communications Research, Nielsen, and FullTilt. He’s initiated content marketing strategies for Fortune 50 brands and built thriving communities for tiny start-ups. Today, Michael Brenner is the CEO of Marketing Insider Group where his team creates content designed to reach, engage and convert new customers.

7 WRITING HACKS EVERY MARKETER SHOULD KNOW

Noemi Gobel

Who doesn’t want to improve their content? Take this chance to learn 7 hands-on writing tricks you can take back with you to the office and start using immediately!

APSIS PRO TRAINING: Move ahead with personalisation

Agneta Nevell

Following on from the first session you’ll be shown how effectively to use dynamic content & filters, as well as reading and acting upon your statistics.

APSIS PRO TRAINING: Take your first steps with newsletters

Kate Persson

From importing data to setting up and sending newsletters: learn the basics as you are guided through the APSIS Pro platform.

GEBERIT: THE JOURNEY OF OUR NEW DIGITAL MARKETING STRATEGY

Andrea Magni, Geberit

Geberit had to redefine and align their new digital marketing strategy after acquiring Sanitec last year. Learn how they rolled out APSIS Pro to 25 accounts and several brands!

GET SCRAPPY! SMARTER DIGITAL MARKETING FOR BUSINESSES BIG AND SMALL

Nick Westergaard

Discover how getting scrappy can help you simplify your marketing in today’s complex world from #EME2016 Keynote Speaker Nick Westergaard! (NOTE: Only 2 sessions available!)

GETTING STARTED WITH APSIS PROFILE CLOUD

Mohammed Elkady

In this power session, our profile-based marketing expert takes you through setting up data-driven marketing activities in APSIS Profile Cloud in an easy way.

GROWING TOGETHER: APSIS MARKETING AUTOMATION TRAINING

Andreas Helgegren/Mattias Vig

In this practical training we take you through the logic behind targeting, converting, and nurturing your potential and existing customers using our APSIS Marketing Automation tool.(Basic Marketing Automation knowledge is required)

HOT EMAIL DESIGN TRENDS FOR 2017

Tim Hansson

Embracing email design limitations, designing for the distracted subscriber, trends, simplicity… Join us for a hands-on workshop about what’s on our radar for 2017!

HOW TO USE DYNAMIC FORMS FOR BUSINESS IMPACT

Johan Axelsson Olander

Learn the basics of marketing automation with us: creating easy automation flows, forms that convert, and other inspiring tactics.

IMPROVE YOUR EFFORTS WITH SMART CRM INTEGRATION

Mikael Bergkvist

Get a handful of tips and tricks about providing relevant content to your audience using smart CRM integrations. Your best way to become a CRM champion!

INCREASE YOUR E-COMMERCE WITH THE POWER OF EMAIL

Louise Lindborg

E-COMMERCE + EMAIL = LOVE

This practical, hands-on workshop is for anyone interested in how e-commerce can boost YOUR own sales using the power of email, optimised product pages and product recommendations.

INTRODUCTION TO DATA-DRIVEN MARKETING

James Carter

This presentation will share background and experiences for doing data-driven marketing and prepare you for planning and deploying your own activities based on smart data and marketing automation.

MARKET SIGNALS FOR EFFICIENT SALES

Lars Andersson, Lundalogik

”Make every lead a bit hotter”. Come take part in this exclusive workshop about hot leads and effective prospecting, led by Lundalogik VP Lars Andersson.

PERSONALISATION: IS IT REALLY DIFFICULT?

David Hansson, SiteVision

We’ve all seen and heard about the great ideas of personalized content on websites, but also pretty soon realized that it would take a large amount of effort, data and skills to get there ourselves.

David Hansson, trainer at SiteVision AB, answers the question; Does it really take a web developer to create customized, personalized content? You will get a walk through of the fundamentals of customization and get some effective tips on how to achieve great results with small effort, all by yourself.

SOLVE ONLINE ABANDONMENT & INCREASE CUSTOMER SATISFACTION

Emil Eriksson

Find out the latest insights on using data in a smart way to increase conversions, improve your customer experience and save time and resources at the same time!

THE LEGAL ASPECTS OF DATA

Anders Hilmansson

BIG DATA = PEOPLE

Are all legal aspects of your stored customer data prepared for data-driven marketing? Learn what you need to know from our APSIS Legal Counsel’s inspirational presentation.

Stockholm — 9-10 November 2017
See you there!

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#EME2016 KEYNOTE DAY: RELIVE THE MAGIC

The EME story

7 years ago, APSIS realised that email marketers had been left out in the cold. That’s why we created EME (“Email Marketing Evolved”): our own annual knowledge-sharing conference, where Scandinavian marketers could get inspired by international speakers. Since then, EME has evolved into a well-known Nordic digital marketing conference for marketers that want to stay up-to-date with the industry and take a leading part in their organization – driving change forward.

#EME2017

#EME2017 Location

Clarion Hotel Sign
Östra Järnvägsgatan 35
10126 Stockholm, Sweden

Get in touch with APSIS
Telephone: +46 40-24 97 70
Email: eme@apsis.com