Registration and breakfast
With over a billion users on Facebook and half of U.S. teens creating and consuming content on Snapchat, it’s safe to say that social media and new forms of content continue to dominate our marketing. As new networks emerge and existing platforms add even more features, it’s easy to get overwhelmed by all of these rapid shifts. This insightful and engaging keynote takes a look at seven digital marketing trends that need to be on your radar, what they mean, and what you can do to be ready for them.
Nick Westergaard is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes — from small businesses to Fortune 500 companies to the President’s Jobs Council. Nick is the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.
In today’s market we can measure, track, and record almost everything. We have access to customer and client information like never before. We’re swimming in data. Here’s the problem: data is a liability and information is a commodity. What separates you from every other business on the planet is the insights you leverage. Insight is an asset.
In this hour-long keynote address, former agency executive Andrew Davis will show you how brilliant brands have turned simple data into amazing insights. He’ll show you how consumer brands have leveraged simple data points to transform their sales. You’ll learn how B2B companies are using the data they don’t own to inform their email marketing strategies. You’ll even learn how one brand turned their unsubscribe link into their most valuable competitive insight.
You’ll walk away with the three simple secrets to driving demand by asking the right questions. You’ll leave reinvigorated and ready to start looking for the correct insight instead of swimming in a see of information.
Are you ready to turn insights into impact?
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before co-founding, building and selling a thriving digital marketing agency, Andrew Davis created programming for local television, produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He has marketed for tiny start-ups and Fortune 500 brands. In 2016, Davis founded Monumental Shift, the world’s first talent agency for marketing thought leaders.
The simple secret to getting rapid buy-in by sparking chain reactions
You’re a marketing leader. Whether you lead a small project team or you’re the CMO of a global brand you’d like to lead a team that has impact. You want to be part of something meaningful.
Unfortunately, getting the entire organization on board with your new content marketing initiative, your concept for a video series, or even just your ideas for a new email campaign can feel like an uphill battle.
In this amazingly insightful hour-long session, veteran corporate marketer Michael Brenner will show you how amazingly successful marketers convince entire organizations to change – and change fast.
You’ll learn how to become CHAINge Agent. You’ll learn the six simple things successful marketing leaders do to affect change. It’s easy, all you need to do is spark a chain reaction that promotes the right kind of behaviors from the bottom-up.
Let’s make a CHAINge.
Michael Brenner is the author of The Content Formula and a highly sought-after keynote speaker. He’s also a frequent contributor to Forbes, The Economist, The Guardian, and Entrepreneur. Over the last two decades, Michael has led sales and marketing strategies for brands such as SAP, NewsCred, International Communications Research, Nielsen, and FullTilt. He’s initiated content marketing strategies for Fortune 50 brands and built thriving communities for tiny start-ups. Today, Michael Brenner is the CEO of Marketing Insider Group where his team creates content designed to reach, engage and convert new customers.
Profile based marketing is about communicating and selling in a truly personalized way. While this vision is very attractive and and obvious aim for many marketers – getting there does need the right approach and clear planning.
Andy Walker will guide you through exciting cases and technological opportunities within Profile based marketing and also share experiences that will make the difference between painful, delayed implementations and marketing success.
Andy Walker is one of the founders of Innometrics, specialists in profile-based marketing solutions. Andy has been involved in over 30 profile based marketing projects in a wide range of industries.
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6 years ago, APSIS realised that email marketers had been left out in the cold. That’s why we created EME (“Email Marketing Evolved”): our own annual knowledge-sharing conference, where Scandinavian marketers could get inspired by international speakers. Since then, EME has evolved into a well-known Nordic digital marketing conference, all the while staying true to its most important cornerstone: email.
This year’s EME theme focuses on a single question: how do you move your brand from big data to deep insight?
Today’s brands have to rely on digital tools and platforms to pass the test and fight for their existence. Building a brand is one thing – mastering the future of marketing is something quite different. Modern marketers need to gain insights through smart data in order to track and optimise their brands in the right direction.
#EME2016: RIGHT DATA » SMART MARKETING » EVOLVE YOUR BUSINESS
Hot insights from sizzling speakers
Learn the latest digital marketing trends from internationally known keynote speakers and industry-leading companies. You’ll get to hear real examples and qualified tips to use in your own everyday work and new challenges, opening up your way to stand-out marketing and increased business success.
Registration and breakfast
Insights 2 Impact
The Future of Digital Marketing
Andy Walker: Profile based marketing done right
Mystery speaker: The Digital Transformation Of Business
Learn from our experts & grow your network
Welcome to a day chock-full of knowledge about the latest digital marketing trends and rules! Broaden your skills and gain best practice insights from our in-depth workshops held by APSIS experts, partners and brands like Geberit and the delightful Nick Westergaard! We will invite you to build your own individual agenda once we announce all available sessions.
Registration and Breakfast
It was a fantastic idea to attend different ‘classes’ during the workshop day. I really do feel like I got updated on trends in the email world.
It was great overall, with very professional and positive presenters!
It was very good, and I hope you’ll keep finding topics of practical relevance.
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