This keynote takes a look at seven digital marketing trends that need to be on your radar…

What's next in digital? - Nick Westergaard

Nick Westergaard

With over a billion users on Facebook and half of U.S. teens creating and consuming content on Snapchat, it’s safe to say that social media and new forms of content continue to dominate our marketing. As new networks emerge and existing platforms add even more features, it’s easy to get overwhelmed by all of these rapid shifts. This insightful and engaging keynote takes a look at seven digital marketing trends that need to be on your radar, what they mean, and what you can do to be ready for them.

Nick Westergaard is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes — from small businesses to Fortune 500 companies to the President’s Jobs Council. Nick is the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.

How amazingly effective marketers leverage basic data to make a huge impact…

Insights 2 Impact - Andrew Davis

Andrew Davis

In today’s market we can measure, track, and record almost everything. We have access to customer and client information like never before. We’re swimming in data. Here’s the problem: data is a liability and information is a commodity. What separates you from every other business on the planet is the insights you leverage. Insight is an asset.
In this hour-long keynote address, former agency executive Andrew Davis will show you how brilliant brands have turned simple data into amazing insights. He’ll show you how consumer brands have leveraged simple data points to transform their sales. You’ll learn how B2B companies are using the data they don’t own to inform their email marketing strategies. You’ll even learn how one brand turned their unsubscribe link into their most valuable competitive insight.
You’ll walk away with the three simple secrets to driving demand by asking the right questions. You’ll leave reinvigorated and ready to start looking for the correct insight instead of swimming in a see of information.
Are you ready to turn insights into impact?

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before co-founding, building and selling a thriving digital marketing agency, Andrew Davis created programming for local television, produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He has marketed for tiny start-ups and Fortune 500 brands. In 2016, Davis founded Monumental Shift, the world’s first talent agency for marketing thought leaders.

You’ll learn the six simple things successful marketing leaders do to affect change…

CHAINge Agents - Michael Brenner

The simple secret to getting rapid buy-in by sparking chain reactions
You’re a marketing leader. Whether you lead a small project team or you’re the CMO of a global brand you’d like to lead a team that has impact. You want to be part of something meaningful.
Unfortunately, getting the entire organization on board with your new content marketing initiative, your concept for a video series, or even just your ideas for a new email campaign can feel like an uphill battle.
In this amazingly insightful hour-long session, veteran corporate marketer Michael Brenner will show you how amazingly successful marketers convince entire organizations to change – and change fast.
You’ll learn how to become CHAINge Agent. You’ll learn the six simple things successful marketing leaders do to affect change. It’s easy, all you need to do is spark a chain reaction that promotes the right kind of behaviors from the bottom-up.
Let’s make a CHAINge.

Michael Brenner is the author of The Content Formula and a highly sought-after keynote speaker. He’s also a frequent contributor to Forbes, The Economist, The Guardian, and Entrepreneur. Over the last two decades, Michael has led sales and marketing strategies for brands such as SAP, NewsCred, International Communications Research, Nielsen, and FullTilt. He’s initiated content marketing strategies for Fortune 50 brands and built thriving communities for tiny start-ups. Today, Michael Brenner is the CEO of Marketing Insider Group where his team creates content designed to reach, engage and convert new customers.

Learn how to be successful with new marketing technology…

Profile based marketing - Mattias Ward

Profile based marketing is about communicating and selling in a truly personalized way. While this vision is very attractive and obvious aim for many marketers – getting there does need the right approach and clear planning.

Mattias Ward will guide you through exciting cases and technological opportunities within Profile based marketing and also share experiences that will make the difference between painful, delayed implementations and marketing success.

Mattias Ward is the founder of APSIS Profile Cloud. Mattias has been involved in over 30 profile based marketing projects in a wide range of industries.

Put the Volcano in your marketing today!

Data drives success - Dietmar Dahmen

Your business world is like a volcano.  Volatile. Obscure. Liquid. Complex. Agile. And NOt like anything any of us have experienced before.

In his high power, fact-filled keynote speech DIETMAR DAHMEN will rock you through the latest trends, technologies and customer demands to help you and your business be ready for world success – even if the world you lived in until now just exploded!

GET READY to use the power of the VOLCANO in your everyday marketing.

GET READY for future success.

GET READY for the next level of disruptive marketing.

A new amazing speaker will be announced soon.

Stay tuned!

APSIS Digital Marketing Conference | EME 2016

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Keynotes EME 2016

+ nick

What's next in digital? - Nick Westergaard

This keynote takes a look at seven digital marketing trends that need to be on your radar…
+ andrew

Insights 2 Impact - Andrew Davis

How amazingly effective marketers leverage basic data to make a huge impact…
+ michael-brenner

CHAINge Agents - Michael Brenner

You’ll learn the six simple things successful marketing leaders do to affect change…
+ Mattias Ward

Profile based marketing - Mattias Ward

Learn how to be successful with new marketing technology…
+ Dietmar_Dahmen_3

Data drives success - Dietmar Dahmen

Put the Volcano in your marketing today!
+ upcoming

Stay tuned!

A new amazing speaker will be announced soon.

Save your seat today!

It's back-to-school season: the perfect time to boost your knowledge about data-driven marketing!
Book your seat and get your Keynote Day ticket TODAY for only 420€!
Or if you want to get the edge, why not buy our 2-day All Access Pass for 490€ instead?

The EME story

6 years ago, APSIS realised that email marketers had been left out in the cold. That’s why we created EME (“Email Marketing Evolved”): our own annual knowledge-sharing conference, where Scandinavian marketers could get inspired by international speakers. Since then, EME has evolved into a well-known Nordic digital marketing conference for marketers that want to stay up-to-date with the industry and take a leading part in their organization – driving change forward.


This year’s EME theme focuses on a single question: how do you move your brand from big data to deep insight?

Today’s brands have to rely on digital tools and platforms to pass the test and fight for their existence. Building a brand is one thing – mastering the future of marketing is something quite different. Modern marketers need to gain insights through smart data in order to track and optimise their brands in the right direction.


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Keynote 10/11/2016

Hot insights from sizzling speakers 

Learn the latest digital marketing trends from internationally known keynote speakers and industry-leading companies. You’ll get to hear real examples and qualified tips to use in your own everyday work and new challenges, opening up your way to stand-out marketing and increased business success.


08.00 - 09.00

Registration and breakfast

09.00 - 09.15

Anders Frankel
Welcome to EME2016


09.15 -10.15

Nick Westergaard:
The Future of Digital Marketing

10.15 - 10.30

Coffee break


10.30 - 11.30

Michael Brenner:
“Chainge” Agents



11.30 - 12.00

Mattias Ward: Profile based marketing done right

12.00 - 13.00


13.00 - 14.00

Andrew Davis:
Insights 2 Impact


Mystery speaker: Content Marketing – Bigger, Braver, Bolder

15.00 - 15.30

Coffee break

15.30 - 16.30

Dietmar Dahmen: The future of connectivity towrads new dimensions of client relations

16.30 - 16.45

Wrap up session

16.45 -

Wrap up mingel

Workshop 11/11/2016

Learn from our experts & grow your network

Welcome to a day chock-full of knowledge about the latest digital marketing trends and rules! Broaden your skills and gain best practice insights from our in-depth workshops held by APSIS experts, partners and brands like Geberit and the delightful Nick Westergaard! We will invite you to build your own individual agenda once we announce all available sessions.

08:00 - 08:30

Registration and Breakfast

CRM - Use smart CRM integration to improve your efforts
APSIS Lead - Marketing Automation that will make an impact
APSIS Profile Cloud
Marketing Automation training session
Convert and build your audinece with content marketing
Ecom - Capture lost revenue and increase customer satisfaction
APSIS Pro - Email marketing training (basic)
APSIS Pro - Email marketing training (advanced)
Big Data = People - understanding the legal aspects
Case - Andrea Magni (Geberit)
Nick Westergaard - Smarter digital marketing



And our first #EME2016 mystery speaker is… Dietmar Dahmen!

Back for a record-breaking 3rd time, our favourite futurist Dietmar Dahmen will be joining us again in Malmö for #EME2016: this time talking about the future of connectivity and new dimensions of customer relations! Here to convince you about grabbing a first-row seat is the merry man himself: See? Definitely worth a seat. So get yours now and check back for more information very soon! Get to know Dietmar by following him on Twitter.    

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“CHAINge agents are leaders.” Lightning round with Michael Brenner

Hello there, digital marketers! We're in the last 6 weeks before #EME2016, and it's no secret that w...

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What’s Nick Westergaard looking forward to at #EME2016?

Digital marketers around the world - how is your summer going? While you're (hopefully) unwinding on...

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Coming soon

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Coming soon

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It was very good, and I hope you’ll keep finding topics of practical relevance.

It was a fantastic idea to attend different ‘classes’ during the workshop day. I really do feel like I got updated on trends in the email world.

Really, everything was on very high level.


#EME2016 Location

Malmö Live
Dag Hammarskjölds torg 4
211 18 , Malmö

Get in touch with APSIS
Telephone: +46 40-24 97 70